If you’re unfamiliar with the discipline, the answer might seem simple — UX Writers write copy for apps and websites. While that’s true, UX writing is so much more than just writing copy.

Whether you’re a lean 12-person start-up or a 234-person series B, you need a UX Writer on your team. Hiring a UX Writer — freelance or full-time — will not only dedicate a person to thinking solely about the content in your product, but it’ll also transform your design process and execution for the better.